Your direct mail piece has one job the moment it lands in someone’s mailbox — survive long enough to make an impression.
Most postcards don’t make it past the recycling bin. They arrive, get a one-second glance, and disappear. The money spent on printing and postage generates a single fleeting moment of visibility, and then it’s gone forever.
A postcard with removable magnet works completely differently. The recipient reads the card, peels off the magnet, and puts it somewhere useful — the refrigerator, the filing cabinet, the whiteboard. From that point forward, your brand is a permanent fixture in their environment. No repeat spend. No follow-up mailing required. Just daily visibility from a single campaign.
This is why businesses across the country are switching to magnetic postcard formats — and why MagnetbyMail has made it easier than ever to run this kind of campaign, whether you’re mailing to a targeted list or blanketing an entire neighborhood.
What Makes a Postcard With Removable Magnet Different
The concept is simple but powerful. A standard postcard is a one-time communication. A postcard with a removable magnet is a two-part piece: the card delivers your message, and the magnet stays behind as a branded keepsake.
The magnet is attached to the postcard with easy-peel glue, so it travels safely through the postal system and peels off cleanly when the recipient is ready to use it. There’s no damage to the card, no sticky residue, and no frustration — just a smooth, satisfying moment that turns your marketing piece into something worth keeping.
That “worth keeping” factor is everything in direct mail. Utility is what keeps a magnet on the fridge for months. And every day it stays there, your phone number, logo, and offer are in front of that household — for free.
Two Formats, Two Audiences — Both Built for Results
MagnetbyMail offers two primary product lines that use the removable magnet format, each designed for a different campaign approach.
StuckUp Mailers — For Targeted List-Based Campaigns
The StuckUp Mailer is MagnetbyMail’s postcard-with-removable-magnet solution for businesses mailing to a specific list of addresses. It’s a full-color postcard printed on 10-point matte card stock with UV coating on the front, inkjet-addressed on the back from your mailing list, and a 1″ × 3″ magnet attached with permanent-strength glue.
Two sizes are available:
Little StuckUp Mailer — A 3.625″ × 8″ slim postcard, ideal for menus, coupon strips, phone listings, and calendar formats. This is the format pizza restaurants, plumbers, and community organizations have used for years because it fits naturally into the spaces people reserve for useful information — right on the fridge door.
Major StuckUp Mailer — A 5.25″ × 8.5″ postcard, giving you a larger canvas for imagery, service descriptions, seasonal offers, and stronger visual branding. Real estate agents, healthcare providers, and home service companies consistently choose this format when they need more room to tell their story.
Both StuckUp styles include free printing setup, a free digital proof, and complete mailing services — address validation, inkjet addressing, USPS form processing, and post-office drop-off — at no extra charge. Postage is additional and available in Standard Class, First-Class, and Non-profit bulk rates.
Custom EDDM Magnet Mailer — For Neighborhood Saturation Campaigns
If your goal is to reach every home in a neighborhood without the need for a mailing list, MagnetbyMail’s custom EDDM magnet mailer is the answer.
Postcard magnet EDDM — Every Door Direct Mail — is a USPS program that delivers your piece to every address on selected carrier routes. No list required. No per-address targeting. You simply choose the zip codes or routes you want to cover, and the post office handles delivery to every door.
MagnetbyMail’s Big Ed DM Mailers are built specifically for this program. They’re oversized postcards — available in 5.75″ × 11″ or 4.25″ × 11″ — with a full-color laminated 2″ × 3.5″ magnet attached using easy-peel glue. The larger format takes full advantage of EDDM’s allowance for oversized mail pieces, giving you plenty of space to showcase your offer in bold, full-color printing.
Magnet EDDM campaigns are particularly effective for businesses with a broad local audience. If your ideal customer lives within a few miles of your location, EDDM lets you reach all of them at postage rates as low as $0.20 per piece — far below standard First-Class mail rates. Add a removable magnet, and that single mailing generates brand impressions for months.
Who Should Be Using This Format Right Now
The postcard with removable magnet format works across a wide range of industries and campaign types. Here are the businesses seeing the strongest results:
Restaurants and food delivery services have long known the value of menu magnets. A removable magnet that doubles as a takeout menu earns a permanent spot on the fridge — and generates orders every week, not just the day the mailer arrives.
Home service businesses — plumbers, HVAC companies, roofers, electricians — benefit enormously from this format because their services are needed urgently and infrequently. When a pipe bursts or the furnace fails, the homeowner reaches for whatever is closest. If your magnet is on the fridge, you get the call.
Real estate agents use postcard magnets to farm neighborhoods over time. A magnetic mailer keeps your name, face, and contact information visible in a home for months. When that homeowner decides to sell, you’re the agent they already recognize.
Healthcare providers and veterinary clinics need patients and pet owners to have their contact information immediately accessible. A removable magnet attached to an appointment reminder or welcome postcard accomplishes that without any extra effort from the recipient.
Nonprofits and community organizations running donor campaigns or event promotions can take advantage of Non-profit bulk mail postage rates, making the removable magnet format accessible even on a tight budget.
Why MagnetbyMail Is the Right Partner for This Campaign
MagnetbyMail has spent years refining the removable magnet postcard format across both targeted list mailings and magnet EDDM campaigns. Their all-in pricing model — which includes free setup, free proofing, and free mailing services on StuckUp orders — removes the complexity and hidden fees that make some direct mail campaigns frustrating to manage.
Every order starts with a free digital proof emailed within 2 business days of submission. You see exactly what will be printed before production begins. Once you approve, production runs approximately 10 working days for orders up to 10,000 pieces.
Need artwork help? MagnetbyMail can assist with design. Need a mailing list? They can help with that too. Free templates are available for download on every product page so you can build artwork to exact specifications.
The Simple Truth About Direct Mail That Sticks
Most businesses give up on direct mail because flat postcards don’t generate the return they expect. The problem usually isn’t the audience or the message — it’s the format.
A postcard with removable magnet solves the core problem of direct mail: staying power. When your piece gives the recipient something genuinely useful to keep, it stops being a marketing expense and starts being a long-term brand asset.
Whether you choose MagnetbyMail’s StuckUp Mailers for targeted campaigns or their Big Ed DM custom EDDM magnet mailer for neighborhood saturation, you’re investing in a format that works long after delivery day.
Visit MagnetbyMail at magnetbymail.com, request free samples, or call 1-800-233-6690 to get started. Email: info@magnetbymail.com.
Because the best direct mail isn’t the piece that gets read — it’s the one that stays.
